We embarked on a journey to create an immersive marketing tool that offers a first-person impact — an experience like no other.
In a reality augmented by technology, the power to inspire and educate is reaching new heights. The AgriTech Mixed Reality (MR) experience was developed as an innovative marketing tool for Education New Zealand. The goal is to immerse international students in New Zealand’s advanced agricultural technology and inspire them to explore academic opportunities in this rapidly evolving field. By leveraging VR and MR technologies, this experience offers a first-person, impactful journey through New Zealand's pioneering AgriTech solutions, highlighting the nation’s proactive approach to global food production challenges.
Imagine this: You slip on a VR headset and are instantly transported from your cozy living room to the verdant fields of New Zealand, where the air is fresh and the technology is cutting-edge. This is not just a trip across the globe; it’s a journey into the future of Agri Tech..
It is to educate students about the global food crisis, emphasizing the increasing demand for food in the coming years, and how New Zealand is tackling these challenges in innovative and futuristic ways. The MR Agri Tech experience provides potential students with a “teaser” of what studying in New Zealand feels like. Forget the stereotypes of sheep and dairy farms — New Zealand is pioneering advanced Agri Tech solutions.
With Mixed Reality, students can witness ‘Kea Atmos — Aerospace Satellite’ scanning and monitoring fields, observe ‘Robotic fruit picker’ in action, and delve into microscopic plant analysis for growth predictions. It’s like offering a sneak peek into a future where agriculture and technology coexist harmoniously and the numerous pathways and professions that exist within the raising demands for food production.
Over 50 international education agents at the ICEF ANZA workshop held in Ōtautahi Christchurch from 22 to 24 April experienced Education New Zealand Manapou ki te Ao's (ENZ) education pathways.
