For Kono Wines, a multi-platform AR experience was developed to elevate their 2023 marketing campaign targeting the US market, particularly first-time wine buyers.
The goal was to create an immersive, engaging experience that highlights Kono’s sustainability values and cultural significance, using interactive features to appeal to a tech-savvy audience. Features included recipe exploration, award showcases, and hotspot touchpoints about nature, all designed to deepen the consumer connection with the brand.
